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Mark Victor |
SEARCH ENGINE OPTIMISATION - SEO
Search engine optimisation (SEO) - the process of improving the volume and quality of traffic to a web site from search engines. SEO is something that we here at BWC Web Solutions take seriously.
There are millions of searches on the internet everyday, gaining exposure on Google and other leading search engines
is essential for any business serious about success.
Let us help your business succeed!
While we can't guarantee a #1 position
on google we can increase your rankings via proper
organic SEO methods and choosing the right keywords as explained further
below.
Some things to know
What is Search Engine Optimization?
Search Engine Optimization is the use of keyword analysis
and other legitimate practices to gain the highest possible
search engine and directory rankings, under a given key phrase,
for a given website.
What is a Search Engine?
A search engine is an information retrieval system
designed to help find information stored on the world wide web.
'Search Engines' include Google,
Yahoo,
ninemsn
and many many more.
How does the Search Engine get my website's information?
A search engine obtains its results from 'spiders' or 'bots'
- small programs that come to your web site read it in much
the same way you would: By reading the content on a page, and
then moving from page to page via links. The spiders then report
back to the search engine and loads the information to the central
database. This is all done without a human making any decisions
about your sites information.
Things that will increase your search engine
ranking
The Simple basics to move your web site up the ranking
list
Using keyword analysis, good coding practices, well-written
copy, link popularity analysis and careful site organization.
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Well-written content |
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Useful, relevant DESCRIPTION tags |
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Good, clean HTML code |
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Relevant, appropriate links from other web sites |
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Useful, relevant TITLE tags |
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There are some basic steps that, if well executed,
will do more to increase your page rank than any other methods
and that's where we come in. |
What we do for your website
We run a full report on your site, analysing keywords and
site word density making adjustments as we go. Here is a list
of the adjustments and implementation we will make to your
site.
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Deep Analysis of all Selected Keywords |
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Implementation of Meta Tag |
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Implementation of Key Words |
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Implementation of Meta Description Tags |
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Site Title Tags |
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Limit page clogging of unnecessary code |
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Adding Keyword Rich Titles to All Links |
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Alt Tags (Description Text) on all Images |
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Rewording of Text to Include Keywords |
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Search Engine Submissions to Google, Yahoo, ninemsn,
Sensis, Alta Vista, Aesop, Sensis, Exact Seek, Ask Jeeves
& Lycos plus many more smaller search engines. |
Once all of this is done, we will monitor your sites
performace and make any additional adjustments that
may need doing. At the end of three months we do a final performance
analyse to gauge how well your site has improved.
What can you do to help increase your search engine
ranking
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Work on reciprocal links (exchanging links
with other relevant website's) |
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Write your content to include key words |
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Have descriptions for your images |
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Have fresh updated original content (see
website maintenance). |
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Update your website content at least monthly |
Examples of SEO work done for clients
Google Search Engine Statistics
Selected Keywords:
Bendigo wedding photographer
Before SEO work done:
Did not rank on first 5 pages
After SEO work done:
Ranked Number 1 on page 1
As at 19/12/06 |
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Google Search Engine Statistics
Selected Keywords:
Caravan Park Bendigo
Before SEO work done:
Did not rank until page 3
After SEO work done:
Ranked Number 1 on page 1
As at 19/12/06 |
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